The holiday season is approaching and no matter what business you’re in, it’s the time where everyone is out to purchase something. Although integrated marketing is effective all year long, it is even more beneficial during the holidays. You’re able to reach shoppers in a way that allows screen-to-screen flexibility, as well as more opportunities to convert.
Capturing Your Audience Screen-To-Screen
We can all agree that during Thanksgiving to Christmas, it might be challenging to reach those consumers. Fortunately, an integrated marketing campaign can help you follow them no matter what screen they are viewing. They might be watching your ad on the TV, but once they get on the computer you can serve them your ad allow you to be top of mind. This will hopefully convince the consumer to make a purchase on their computer. Forbes says that sales are now strong from Thanksgiving night itself through Cyber Monday, rather than the hectic Black Friday, so it’s important to highlight your sales for the entire weekend. Even after Thanksgiving Holidays, the last week before Christmas can be a huge push for your sales. Even if your original TV/Radio ad doesn’t convince the consumer to take action, adding digital ads on social networks and shopping apps can help increase ad recall and drive conversions.
IBM reports that consumers are using multiple devices to conduct their holiday research. This makes having an integrated marketing campaign more crucial for marketers. The study shows that while consumers are doing research on a smartphone, they are most likely to purchase from a tablet or desktop. Driving traffic to these multiple devices in addition to having a TV/Radio campaign in place, you can capitalize on this and drive up your conversions.