The internet is an ever-changing digital landscape of search engine algorithms, keywords, and best practices. It feels like determining driving more traffic to your site isn’t as easy as it used to be. Luckily, we have some easy ways to drive traffic to your site. You’ll be giving your visitors better and valuable reasons to stay around and come back. You should see conversions because of this.
Be Mobile Friendly!
You’re probably familiar with the word “Mobilegeddon” by now, and you’re probably not impressed. To many, it seemed to roll out not with a bang, but with a deflated whimper that left some scratching their heads. Unfortunately, that’s because a lot of the people that would have been looked at for impact were in the process of becoming or were actually already “mobile friendly.”
If you’re still wondering “why is responsive design important?” then you should take a look at a few statistics: as many as 20% of people will be using your website from a mobile device, and some 60% of searches are made from or start with a mobile device. Couple this with the fact that people use the search options on their smartphones like we used to use the nearly-defunct phone book. And – not to mention the fact that the number of users integrating smartphones into their shopping experience or even outright shopping from their phone is steadily increasing, and you begin to see why creating a responsive website isn’t just a good idea, it’s a vital one.
The importance of this trend is clearly illustrated by Google’s algorithm update which actively penalizes websites that aren’t optimized for mobile with a lower search ranking. The rule of thumb should be to be mobile first, which means testing your creative on a number of different screen sizes and utilizing responsive design on your website and landing pages. Don’t get left behind. Use Google’s mobile-friendly check to see if your page is, in fact, mobile friendly.
Staying On Top of SEO
SEO strategy is always changing. This is because technology and the programming behind it are always being updated and improved upon. Even if you’re using best practices from years ago, that doesn’t mean your SEO techniques will still be effective. What might make your SEO strategy seem complicated is the increasing level of optimization. It is not about keywords or about having new posts being put up every day. SEO algorithms are beginning to take quality and value into account. Long-tail keywords use three or more words to make a phrase intended to emulate what people will actually use on search engines. This increases the odds of you being found online and improves the quality and type of the user that comes to your site.
Content, Content, Content
Your content should be mutli-platform ready, which means visibly and easily accessible on any device and engagning for any user. Multi-platform content can be shared and re-shared easily across a spectrum of social media platforms, all while linking back to your site, providing a digital word of mouth.
Blogs can also help your SEO ranking. If it’s updated in a timely-manner, media outlets will increase your ranking and perception as well.
Engaging Your Customers on Social Media To Go To Your Site
Social media is literally digital word of mouth, but making an impact on social media takes more than just shouting. The key is engagement.Your content should be engaging. It should let you interact with users that will, in turn, follow your social media content back to your site. Much more than that, social media analytics can give you clear feedback about what is or isn’t succeeding about your site and your business overall.
These tips aren’t complicated or difficult, but they do require time, effort, and above all, quality. Keep this steps in mind as you strategize a plan to increase your web traffic. You will see that these steps will gain attention from people all over the web.